Extraordinary places. Timeless stories.

Discover the Journey Behind the Diamond

Private diamond experiences in Cape Town, paired with Table Mountain, the Winelands and the Cape coast.

More than a tour

From Earth to Extraordinary

Follow a diamond from its origins deep within the earth to the hands of master craftspeople, and into some of the world's most treasured jewellery.

The Big Hole in Kimberley, a vast open mine pit dug by hand during the 1870s diamond rush

Discover

The history and heritage behind South Africa's diamonds, from the 1871 rush to today.

Discover more
A gemmologist studying a stone through a loupe

Experience

Witness cutting, polishing and craftsmanship first-hand, with private access to the workshop floor.

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A pear-shaped diamond ring resting on dark stone

Create

Meet world-class jewellers and design a piece that carries your own story.

Begin your design

The film

Where Diamonds Become Stories

A short film about the story we share with our guests: where diamonds begin, the hands that shape them and the Cape that frames it all.

Also on YouTube

Your journey. Your way.

Build Your Diamond Journey

Answer four questions and we'll shape a private itinerary around diamonds and the Cape you want to see.

Guest stories

In Their Words

Private journeys, remembered by the travellers who took them.

Signature experiences

Unforgettable Journeys

Curated experiences that reveal the very best of South Africa's diamond story.

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Book with confidence

Read the booking terms
  • A personal quote within 24 hours

    Share your plans and your concierge replies with a tailored quote. No obligation.

  • Nothing to pay until you confirm

    You pay only once you accept your quote. Full payment is due 45 days before your tour, or on booking if sooner.

  • Free cancellation up to 31 days before

    Cancel 31 days or more ahead and pay no fee, apart from any costs your quote marks as non-refundable.

  • Refunds within 30 days

    Paid back to the card or account you paid from, in the currency you paid.

Diamond destinations

Explore South Africa's Diamond Story

Every journey begins in Cape Town, with private jewellers, Table Mountain and the Winelands close by. Kimberley and Cullinan, where the story began, are coming soon.

Plan a route
Map of South Africa's diamond route A route runs from Cape Town and the Winelands north to Kimberley, then on to Cullinan near Pretoria.

Diamond Concierge

Let Us Design Your Journey

Tell us what you would like to experience. Our Diamond Concierge will design a journey around your interests, schedule and style of travel.

  • Personalised itineraries

    Shaped around your dates and interests.

  • Private access

    Workshops and collections closed to the public.

  • Local expertise

    Guides, gemmologists and historians who live here.

  • Seamless logistics

    Transfers, tables and stays arranged for you.

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